Kerala, a state located on the tropical Malabar Coast of southwestern India, is one of the most famous tourist destinations in the country. Named as one of the ten paradises of the world by National Geographic Traveler, Kerala is famous especially for its tourism initiatives and beautiful backwaters. It is also named as “God’s own country”.Its unique culture and traditions, coupled with its varied demography, have made Kerala one of the most popular tourist destinations in the world. Kerala, one of the established tourist destination for both domestic as well as foreigners. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.
Until the early 1980s, Kerala
was a relatively unknown destination, with most tourism circuits concentrated
around the north of the country. Aggressive marketing campaigns launched by
the Kerala Tourism Development
Corporation—the government agency that oversees tourism prospects of
the state—laid the foundation for the growth of the tourism industry. In the
decades that followed, Kerala Tourism was able to transform itself into one of
the niche holiday destinations in India. To further promote tourism ,State Government
had started Grand Kerala Shopping Festival in 2007.It has been held during the
month of December-January of every year. The tag line Kerala – God's Own Country was adopted
in its tourism promotions and became a global superbrand.
Kerala is regarded as one of the destinations with the highest brand recall. In
2010, Kerala attracted 660,000 foreign tourist arrivals.
The main tourist attractions are munnar highranges,boating in alleppey lakewaters,waterfalls at athirampally,wildlife sanctuaries in wayanad,idukki etc
Tourism
